Marketing is about being real, not being glossy and fake
I’ve been working as a marketing practitioner for 20 years. I hold a Marketing Degree, have had numerous Marketing Manager roles, and have provided marketing consultancy services for many years. Over...
View ArticleMarketing secret #1: Know your niche
It was a warm, quiet winter afternoon as I walked along the beach. At the headland there was a typical collection of rock pools. Lots of pools, some with more water than others, and some surging with...
View ArticleTips from entrepreneurs on how to stand out
This video shows a variety of entrepreneurs, from millionaire to a Mayor, who were at The Pitch UK 2014 competition. I think this advice is great for any small business – key ingredients to have a...
View ArticleAre you making the same mistakes as Billabong and Quiksilver?
You know… the times when you’ve considered undertaking a new project, bringing on board a new client, or launching a new service that is outside of the original focus for your business. At the time it...
View ArticleThe biggest marketing problem
Can you guess what it is? It’s not having too much competition. It’s not about money (or the lack thereof). And it’s not about finding more clients. No matter whether you’re selling to small businesses...
View ArticleRichard Branson on time management and marketing
How much time should you spend on marketing your business? I often speak with small business owners who wonder how much time they should be spending marketing their business. Do you know how much is...
View ArticleYour service doesn’t exist, until you create it
Let’s face it… selling a service or a complex product isn’t easy. One of the biggest challenges is trying to turn the invisible (your service or expertise), into something tangible. In the mind of your...
View ArticleThe easiest small business marketing plan ever
When it comes to marketing there’s simply too many choices. I often find small business owners are totally perplexed about which marketing tools they should use and how to use them. To help make your...
View ArticleHow to give a guarantee that attracts clients and doesn’t put you at risk
I was working with my client David (not his real name) – the principal of a sports psychology business – to review their marketing program. I asked David “Do you offer a guarantee?” David thought for a...
View Article7 ways to evaluate your marketing plan
Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using...
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